My Projects
I am an experienced Creative Director with a demonstrated history of working in the media production and digital marketing industries.
Together with GWD, I support brands in areas such as Business Analytics, Business Management, E-commerce, Communication, Digital Marketing, Social Media Strategy, Photography, Brand Creation & Development, Brand Identity, Brand Reputation, and Web Development.
The following are some of the brands which have trusted GWD and myself, click on the brand’s logo to discover more.
Furthermore I am a strong entrepreneurship professional with a Master’s Degree focused in Business Administration and Management, from University of Warwick – Warwick Business School.
In 2016, after almost 18 years in a corporate environment, I left IBM to pursue my dream and fully dedicate my self to my digital project GWD.
Finally I am an amateur DJ (with professional mindset) playing HipHop, RnB, Reggae, Dancehall especially from the 90s (read My Tunes section for more info).
GWD is a journey of emotions.
It arises from the need for expression of style and gentlemen elegance that has accompanied me since I was a child.
GWD was born on 22nd of October 2012, in the midst of the digital revolution where communication would no longer be the same.
The idea was combined with Chris Anderson’s “Long Tail” theory: to arrive through an amplifier tool like the world wide web to so many people, that is, to reach a global niche.
GWD was therefore born mainly as a Facebook page, then evolved on all social platforms.
In 2013 the GWD site was born mainly as a repository of what we told, photographed but also as a niche e-commerce site that put on the global market unique items, enhancing their Italian spirit and giving people the opportunity to purchase them.
GWD is not a reposting nor a pure advertising site, all of our content are experiences we have lived or created.
FPO is the GWD‘s ultra niche multi-brand e-commerce website, to bring our clients a very exclusive selection of items (accessories, apparel, design objects and vintage pieces) for both Men and Women, curated by Charley and my self.
FPO strives to sell [FEW] timeless PIECES [ONLY] to last beyond the season…
In a world of standardization where the majority of people buy the same things, I thought exclusivity is what our customers were looking for; they will not be able to find the majority of those pieces anywhere else and given the small quantity of pieces available, they can be sure they will #Be1OfTheFew!
FPO motto is #Be1OfTheFew and these are FPO core values:
Sustainability: FPO works with brands who produce their goods in a local, sustainable and green supply chain.
Quality: FPO provides top notch quality © Made in Italy products to deliver superior value to its clients.
Passion: FPO is committed in heart and mind.
Exclusivity: Our customers won’t be able to find FPO pieces anywhere else.
Cordelia Noe
"While the world is in love with Italy already, Fabrizio Oriani will make one love Italian lifestyle even more!""
Rodrigo Saldana
"Fabrizio involves you with his immersive and unique vision. Working with Fabrizio is a true pleasure. His wide knowledge of Mens Style and special eye on the details makes the whole process professional and enjoyable too!”
Fabio Attanasio
"A man of unmistakeable taste and style. His passion is contagious and so are the projects he creates. Happy to be his friend".
Maurizio Marino
"Fabrizio was the perfect partner for us to link the Italian way of living and dressing to our Maison."
Christoph Noe
"Fabrizio Oriani in one word: Iconic. He is exceptional in bringing together aesthetic, fashion, Italian contemporary lifestyle - and his charming personality - to inspiring storylines."
Yossi Fisher
"Fabrizio is absolutely the embodiment of style & culture. His presence in any situation is calm, collected, and thoroughly educated. Spending time with him nurtures an appreciation for creativity, expression, and growth. Fabrizio is the type of human that engages in deeper conversations of fashion, business, and subcultures at a level is not easily found in this day in age. Grateful for all his forms of expression, and the way he honours relationships over everything - a rarity in todays business world & respected above all else."
Pierfrancesco Borra
“I had the pleasure of meeting Fabrizio when our professional paths crossed for work and passion: a man of great professionalism and a taste for aesthetics and "beauty" out of the ordinary. In addition to sharing on more than one occasion our common love for black music, whether it be R&B, Hip-Hop, Soul, Funk or Rap, we organized and gave life, along with Steve Dub and Irene Lamedica, to #BackNForthMilano, a party able to merge within it the past and the future of the international black music scene.”
Lalle Johnson
"As long as I known Fabrizio, he’s always been extremely focused on creating his GWD platform from zero, to what it is today. A never ending story, that is. Don’t be fooled, he can look and act very cool and untouchable, but he has a huge heart and one of the nicest guys around!"
Sylvain Querne
"Fabrizio unites in a pretty unique way creativity and business. Working with him it's clear he's his own creative director, able to blend brands' style into his world seamlessly and naturally. Most importantly, he gets the "why" and keeps brand's interest in mind."
Massimo Pirrone
"Fabrizio, a story of a true gentleman and a self-made man. A dreamchaser and i like his dreamchaser an do-er mentality. Yet he remains always friendly, kind & human. The best in his area If you ask me. Fabrizio is next level!"
Giorgio Giangiulio
"GWD was one of the first profile I start follow on Instagram many years ago. I find GWD one of the few profile able to sweep from menswear to travel, from design to automotive, with the same intense and expertise. A window to the world of good taste. When I met the founder Fabrizio Oriani I figured out why: He’s super stylish guy with a great charisma and own identity (very rare to find in this business)."
Luca Fiorito
"Style is not about ostentation or designation. It's about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work and the things you love, and finally you have to inspire friends, followers, and customers. This, in a nutshell, is Fabrizio's mission"
